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Marketing and Communication Studies Major Cyrus Richer Wins with Social Media Campaign

BOILING SPRINGS, N.C.鈥敽＝峭� rising senior Cyrus Richer represented the University鈥檚 Future Business Leaders of America (FBLA) Collegiate Chapter at the National Leadership Conference held recently in Atlanta, Ga. Richer competed in the Social Media Marketing category and earned third place in the highly-competitive event.  

He faced 30 participants in the first round to place in the top 10 and advance to the finals. His score was higher than competitors from Penn State in York, Southern Arkansas University in Magnolia and Illinois Central College in East Peoria.

Richer, a marketing and communication studies major, noted, 鈥淚t was an exciting event with over 14,000 students and educators in attendance throughout the conference. The objective of the competition was to create and present a presentation on a social media platform, excluding Facebook and Instagram, that could drive the best growth for a new business to reach new markets. My chosen platform was TikTok, and I focused on its algorithms, accessibility, and target audiences.鈥�  

He qualified for the national competition by earning second place at the state conference. 鈥淚 practiced my presentation in front of a mirror and with my adviser (Dr. Angelina Smith) during the state conference, refining it further before the national conference,鈥� Richer stated. 鈥淥ne of the most beneficial aspects of the conference was the opportunity to network with fellow members from across the country.鈥�  

Richer also had the chance to meet the new national officers and showcase his creativity by helping to design the campaign booth for the New FBLA Collegiate National President, Toby Neal. 鈥淭his booth was set up during the conference, and it was a project I worked on for months beforehand,鈥� Richer related. 鈥淥verall, the FBLA National Leadership Conference was an incredible experience that allowed me to learn, grow, and connect with like-minded individuals, as well as see month-long projects truly have great success.鈥�  

海角网 is North Carolina’s recognized leader in private, Christian higher education. A Carnegie-Classified Doctoral/Professional University, GWU is home to nine colleges and schools, more than 80 undergraduate and graduate majors, and a world-class faculty. Located on a beautiful 225-acre campus in Boiling Springs, N.C., 海角网 prepares graduates to impact their chosen professions, equips them with the skills to advance the frontiers of knowledge, and inspires them to make a positive and lasting difference in the lives of others. Ignite your future at 海角网.edu